Analyze your website

Like any business that has to undergo a series of introspections, your website will require an internal audit. These are some of the best tools available online to help you analyze your website’s performance.

Understanding how your website is performing against your stated goals and objectives, as well as the competition, is essential to maximize the site’s potential.

Analyze your website
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...who are not experts in this domain

The problem for those who are not experts in this domain is the sheer amount of detail involved in a website. Once you construct the landing page, there is the matter of the tab formulation, the inclusion of multimedia, article creation, social media inclusion and a variety of other requirements that bump up the site on a Google listing. All of this can be manufactured and published onto the web without discovering how any of it is performing, why it is lagging behind other companies within that same niche and what can be done to catch up.

Google Analytics

With its access to the biggest search engine on the planet, it is almost a dereliction of duty not to take advantage of Google Analytics. This beauty can make the most complex data look relatively simple, allowing you to find out click rates on pages, advertisements and tabs, all while it offers up-to-the-minute statistics on the habits of visitors from local, regional and international domains.

The greatest asset of Google Analytics is that it will only publish what you need to know or are capable of knowing, in reports that come down to the finest of details. It can be as complex and robust as your business needs it to be.

Found SEO Tool

The Found SEO Tool understands that users might not be experts in this particular field and offers a simplified color scheme to clarify performance. From errors (pink) to warnings (yellow) to successes (green), this English-based marketing tool allows anyone to insert their URL into the system and discover immediately how they are performing.

It identifies content issues that revolve around metadata and keywords, technical areas including site maps, and a comprehensive external link analysis based on qualitative and quantitative research.


There are plenty of tools in the World Wide Web that will inform you on what has gone wrong and what might go wrong, but few give advice on how you should go about fixing it. SEOptimer is a free tool to audit the entire operation by isolating problem areas that require urgent attention, then recommending steps you can take to help with SEO.

A simple download through Google Chrome can see the SEOptimer work as an extension during regular web browsing activity. If these issues need to be investigated and presented, the application offers a comprehensive PDF report detailing what it has identified and enacted.